Nov 20, 2023
Pharmacentra talks Brand Management with Erika Sinner
In today’s episode of PharmaCentra Talks, CEO Dan Berman engages in a compelling discussion on Pharma Brand Management with Erika Sinner, the distinguished CEO and Founder of Directorie. With a remarkable 16-year track record in navigating the intricate terrain of the pharmaceutical industry’s commercial sector, Erika brings an extraordinary perspective to the table. She doesn’t just view life through a “glass half full” lens; her glass consistently overflows with boundless optimism.
In 2019, Erika achieved a milestone by successfully establishing and launching Directorie, a highly adaptable, integrated marketing organization designed to empower and enhance the field of commercial life science pharmaceutical marketing. Directorie represents a culmination of Director-level thinking for various aspects of commercial life science pharmaceutical brands, including marketing, peer-to-peer engagement, patient initiatives, and more. Their expert team or team members function at peak efficiency, with a full support team working behind the scenes to ensure project timelines are met, drawing upon a wealth of collective experience from a diverse range of clients.
“I believe a positive solutions-oriented attitude can get you through the hardest times and makes the good times even sweeter.” -Erika Sinner