CRISIS MANAGEMENT CASE STUDY
How PharmaCentra Saved a Brand in Crisis
When brand recalls occur, pharmaceutical companies are left to deal with the damage: shortage of medication, loss of patients, and a damage to reputation among pharmacies and healthcare professionals.
What should happen in such an instance to ensure quality repair and restoration of trust among patients and their providers? This case study by PharmaCentra examines the steps taken to help a brand in crisis recover, reach their potential, and continue their business of helping maintaining healthy communities.
Read to find out what works and what you – and we – can do to ensure your brand is able to make a solid, respectable comeback.